At GroundSource, we help newsrooms put audiences first by developing a cycle of engagement that leads to greater loyalty, trust, and financial sustainability.
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How Sonoma is making it easier for residents to access food banks with texts.
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How a WSJ reporter used texting to learn more about rural news consumption.
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National NBA reporter Dan Woike texts Lakers fans using GroundSource with live updates from his talks with coaches, players and management.
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Reveal and Verified set up a call-in line to collect voicemails and hey texted directly with their audience who wanted more details from the show. They sent pictures out of characters of the show along with snippets of more inside info.
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How the text messages from KPCC have become a lifeline for LA residents during Covid-19.
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A+ creative strategies to drive engagement and participation.
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Texting in a Pandemic: How Clients Are Reaching Out Around Covid-19
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They converted multiple paid subscriptions and 83% of people said they wanted to receive more texts from the Inquirer.
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How the Poughkeepsie Journal used texting to understand the changing gig economy in the Hudson Valley.
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Using text messages to find out what brings Detroiter’s together.
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How the Seattle Times used text messaging as part of a multi-platform strategy to increase subscribers.
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What's your loyalty-building strategy? What platforms are you using? How are you measuring success?
These questions are a part of a process that's often spearheaded by technology. The platform creates the channel and you cultivate it. And what we’ve learned from our customers is that GroundSource isn’t a messaging provider. It’s a place to bring folks you want to build loyalty with. Both their loyalty to you but, more critically, your loyalty to them.
That's because loyalty is about supporting one another. And if your organization is really listening, you don't need to feel unsure about asking your community to support you through continued participation or financial contribution.
What we don't measure matters.
When the 10 phone lines fill up on a radio call-in show, there's nothing measuring how many people are impacted by the topic waiting in line behind those 10 callers. Local TV news relies on total viewership ratings, missing information about how many of their viewers are actually engaged. Podcasts track listeners and subscribers, but how might they begin to track potential paying members?
What role do those gaps play in these organizations' engagement cycles and how could filling those gaps lead to more sustainable and effective organizations?
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Just because newsrooms go to GroundSource to help them engage their most valued communities doesn’t mean we know everything about engagement. In fact, it’s often our customers and peers leading us – not the other way around.
This list of 15 ways to use GroundSource (and counting) is made up of project templates we’ve seen pioneered by our customers and partners.
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Anything worth doing is worth doing poorly. That doesn’t mean you have to fail at what you’re doing, but that you don’t necessarily need to land a moonshot. Because what is between those two extremes is vital to your long-term success: learning.
You can’t learn something unless you try it. And it requires courage to try something new. And that’s what we want to ask you to do today: be courageous; try something new.
Partnering with Outlier Media and Bridge Magazine, Chalkbeat used GroundSource to reach beyond their networks and ask 32,000 Detroit residents to help them investigate school choice. 1,000 residents responded and 100 were surveyed. The collaboration’s reporting led to gubernatorial candidates pledging to take a closer look at the challenges facing school-age children in Detroit.
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Ben DeJarnette partnered with the Jefferson Center’s Andrew Rockaway and the Illinois Humanities Council to develop an alternative to horse-race political coverage that gets reads involved. Working with The Toledo Blade and The Peoria Journal Star, they pioneered Bellwether, a focus-group approach to listening to a community and building new relationships. Dozens of readers texted weekly with the newsrooms to make their reporting more effective and engaging.
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