Chatting Directly with your Favorite Podcast

Texting with your Favorite Podcast

One on one encores are the best kind.

Listening to a podcast is an intimate experience. It’s just you and the voice in your ears, one on one. The team behind the hugely successful podcast Verified wanted to extend that authentic experience for listeners when they needed feedback and more stories to share.

The stories often covered heart-wrenching and difficult topics, so they needed a highly personal channel that would make people feel comfortable reaching out and sharing their stories.

Enter GroundSource.

After every podcast episode, the host would prompt people to call in with their stories, mentioning on air that they wanted to hear from listeners. Using GroundSource, they set up a call-in line to collect voicemails.

The Verified podcast has over 2 million downloads, so as you can imagine, they received a LOT of calls.

As for SMS, they texted directly with their audience who wanted more details from the show. They sent pictures out of characters of the show along with snippets of more inside info.

Texters were able to get to know the characters even better. With voices + text, listeners were able to extend the experience of their favorite podcast. They only had a 1% opt-out rate, so clearly people loved it.

Like we’ve always said, listening is a two-way street.