Full Court Text

Playoff Talk with GroundSource

Texting with the National NBA Reporter about the Lakers

What’s the next best thing to sitting court side at a Lakers game?

Having the National NBA writer for the LA Times text you.

That writer, Dan Woike, texts fans every week using GroundSource with updates about the Lakers and Clippers. It’s called Full Court Text and it’s unlike any sports reporting we’ve seen before. The updates are short and sweet and sound like your one of Dan’s friends, talking playoffs over a beer.

The veteran sports reporter has inside access to speak with coaches, players and management as he covers the league and he sends texts about all this in real time. It’s personal, highly informative, and really fun. It’s a two-way street too, fans can text back with questions about a team’s prospects or players and they can also request more details.

It’s incredibly engaging and gives fans a strong sense of loyalty and personal connection. They have a direct line to an expert and allows a new way for readers to experience the LA Times.

You can sign up for Full Court Text here and below are some examples of Dan’s reporting: