Posts in Digital
15 ways (and counting) to use GroundSource

Just because newsrooms go to GroundSource to help them engage their most valued communities doesn’t mean we know everything about engagement. In fact, it’s often our customers and peers leading us – not the other way around.

This list of 15 ways to use GroundSource (and counting) is made up of project templates we’ve seen pioneered by our customers and partners.

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How Chalkbeat connected with people it didn’t know to listen to the unheard narrative

Partnering with Outlier Media and Bridge Magazine, Chalkbeat used GroundSource to reach beyond their networks and ask 32,000 Detroit residents to help them investigate school choice. 1,000 residents responded and 100 were surveyed. The collaboration’s reporting led to gubernatorial candidates pledging to take a closer look at the challenges facing school-age children in Detroit.

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Getting kraken with GroundSource: How time-crunched news outlets reached their communities through texting

Many newsrooms talk about engagement, about connecting with communities they aren’t reaching, or deepening existing connections. Too often though they get stuck, and time is typically the named culprit (although time is just another way of saying priorities). They know what they’re doing isn’t reaching everyone, or forging deeper connections, but we just don’t have time to do more.

Two very different news outlets tackled the time problem head-on, each creating an engagement experiment limited to a single week.

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