How the Poughkeepsie Journal used texting to understand the changing gig economy in the Hudson Valley.
Read More
How the Seattle Times used text messaging as part of a multi-platform strategy to increase subscribers.
Read More
Just because newsrooms go to GroundSource to help them engage their most valued communities doesn’t mean we know everything about engagement. In fact, it’s often our customers and peers leading us – not the other way around.
This list of 15 ways to use GroundSource (and counting) is made up of project templates we’ve seen pioneered by our customers and partners.
Read More
Anything worth doing is worth doing poorly. That doesn’t mean you have to fail at what you’re doing, but that you don’t necessarily need to land a moonshot. Because what is between those two extremes is vital to your long-term success: learning.
You can’t learn something unless you try it. And it requires courage to try something new. And that’s what we want to ask you to do today: be courageous; try something new.
Ben DeJarnette partnered with the Jefferson Center’s Andrew Rockaway and the Illinois Humanities Council to develop an alternative to horse-race political coverage that gets reads involved. Working with The Toledo Blade and The Peoria Journal Star, they pioneered Bellwether, a focus-group approach to listening to a community and building new relationships. Dozens of readers texted weekly with the newsrooms to make their reporting more effective and engaging.
Read More