How the Poughkeepsie Journal used texting to understand the changing gig economy in the Hudson Valley.
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Using text messages to find out what brings Detroiter’s together.
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How the Seattle Times used text messaging as part of a multi-platform strategy to increase subscribers.
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Just because newsrooms go to GroundSource to help them engage their most valued communities doesn’t mean we know everything about engagement. In fact, it’s often our customers and peers leading us – not the other way around.
This list of 15 ways to use GroundSource (and counting) is made up of project templates we’ve seen pioneered by our customers and partners.
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Anything worth doing is worth doing poorly. That doesn’t mean you have to fail at what you’re doing, but that you don’t necessarily need to land a moonshot. Because what is between those two extremes is vital to your long-term success: learning.
You can’t learn something unless you try it. And it requires courage to try something new. And that’s what we want to ask you to do today: be courageous; try something new.
Partnering with Outlier Media and Bridge Magazine, Chalkbeat used GroundSource to reach beyond their networks and ask 32,000 Detroit residents to help them investigate school choice. 1,000 residents responded and 100 were surveyed. The collaboration’s reporting led to gubernatorial candidates pledging to take a closer look at the challenges facing school-age children in Detroit.
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If you’re in the US, the postal service’s direct mail marketing is a great way to target a geographic community for engagement. We learned about this approach was introduced from Michelle Ferrier at The School of Journalism & Graphic Communication at Florida A&M University. Their direct mail survey of the needs of residents in a community in southeastern Ohio had a 7% response rate and created an opportunity for other newsroom to replicate the approach.
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Public radio station KPCC decided to tackle the problem of voter disengagement head-on with a multi-platform approach that incorporated in-person events, radio segments, and direct interaction with its audience via GroundSource. For the 2018 midterm election, the station fielded 307 questions via their GroundSource-supported Human Voter Guide and responded to 275.
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Many newsrooms talk about engagement, about connecting with communities they aren’t reaching, or deepening existing connections. Too often though they get stuck, and time is typically the named culprit (although time is just another way of saying priorities). They know what they’re doing isn’t reaching everyone, or forging deeper connections, but we just don’t have time to do more.
Two very different news outlets tackled the time problem head-on, each creating an engagement experiment limited to a single week.
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