Public radio station KPCC decided to tackle the problem of voter disengagement head-on with a multi-platform approach that incorporated in-person events, radio segments, and direct interaction with its audience via GroundSource. For the 2018 midterm election, the station fielded 307 questions via their GroundSource-supported Human Voter Guide and responded to 275.
Read MoreUntil recently, news organizations have not been overwhelmingly forced to reckon with how they reproduce existing dominant power relations, the thing that makes spaces less safe.
That includes considering the language they use (undocumented immigrant instead of illegal immigrant) or their points of reference (the view from nowhere or white heteronormative male points of view). The standard operating procedure for news organizations was to use people’s lives to produce content without any concern for the people whose lives they were touching.
A new report found that distrust of the media stems from that. What news organizations report and how they do it gives them undue and unchecked influence over the communities consuming or being featured in the news.
Read MoreMany newsrooms talk about engagement, about connecting with communities they aren’t reaching, or deepening existing connections. Too often though they get stuck, and time is typically the named culprit (although time is just another way of saying priorities). They know what they’re doing isn’t reaching everyone, or forging deeper connections, but we just don’t have time to do more.
Two very different news outlets tackled the time problem head-on, each creating an engagement experiment limited to a single week.
Read MoreThe long awaited release of Apple’s Podcast Analytics in 2017 was a gift to podcasters who want to read tea leaves to anticipate their audience’s needs. Like many developments on content distribution platforms, it promotes advertising to large audiences, not deeper connections.
You need to build community to make those connections. Reveal’s podcast from the Center for Investigative Reporting is using GroundSource to do just that.
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