Posts in Collaboration
15 ways (and counting) to use GroundSource

Just because newsrooms go to GroundSource to help them engage their most valued communities doesn’t mean we know everything about engagement. In fact, it’s often our customers and peers leading us – not the other way around.

This list of 15 ways to use GroundSource (and counting) is made up of project templates we’ve seen pioneered by our customers and partners.

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How Chalkbeat connected with people it didn’t know to listen to the unheard narrative

Partnering with Outlier Media and Bridge Magazine, Chalkbeat used GroundSource to reach beyond their networks and ask 32,000 Detroit residents to help them investigate school choice. 1,000 residents responded and 100 were surveyed. The collaboration’s reporting led to gubernatorial candidates pledging to take a closer look at the challenges facing school-age children in Detroit.

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How news outlets can engage people who don’t read the paper, watch the news, or vote

Ben DeJarnette partnered with the Jefferson Center’s Andrew Rockaway and the Illinois Humanities Council to develop an alternative to horse-race political coverage that gets reads involved. Working with The Toledo Blade and The Peoria Journal Star, they pioneered Bellwether, a focus-group approach to listening to a community and building new relationships. Dozens of readers texted weekly with the newsrooms to make their reporting more effective and engaging.

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