Posts in Mission
What does an equitable sales process look like?

To build a better world, individuals and organizations need to re-examine all of what they do to maximize trust and equity. At GroundSource, we to think critically about what equitable relationships look like in all of our work, including sales.

Coincidentally, that self inquiry is what a lot of journalists are going through as they face the prospect of directly asking their communities for financial support more and more. Here’s how we’re thinking about an equitable sales process.

Read More
How are you building loyalty?

What's your loyalty-building strategy? What platforms are you using? How are you measuring success?

These questions are a part of a process that's often spearheaded by technology. The platform creates the channel and you cultivate it. And what we’ve learned from our customers is that GroundSource isn’t a messaging provider. It’s a place to bring folks you want to build loyalty with. Both their loyalty to you but, more critically, your loyalty to them.

That's because loyalty is about supporting one another. And if your organization is really listening, you don't need to feel unsure about asking your community to support you through continued participation or financial contribution.

Read More
Build belonging to make an impact and build a business

As organizations, building belonging is more than just doing social good. It’s the way companies from Apple to REI to Whole Foods to SoulCycle have built businesses — by making their customers feel like they’re a part of something greater than themselves. And as mission-driven organizations, you don’t have to feel like you’re faking it when you build belonging into the value you provide.

Read More
New marijuana verticals are new opportunities to center the underserved

Across the US and Canada, news organizations are launching marijuana verticals to cover this “new, legitimate industry.” Focused on macroeconomics trends with $999 subscriptions and behind hard paywalls, they are ignoring the cannabis communities that have been there all along, suffering imprisonment, violence, and addiction under prohibition of a drug less dangerous than alcohol.

That doesn’t mean that news organizations shouldn’t launch verticals that provide news and information to emerging businesses and markets. It just means that — as always — news organizations need to be conscious of who they have systemically ignored and move to center their reporting around those communities when the opportunity arises.

Read More
The role media plays in creating safe spaces

Until recently, news organizations have not been overwhelmingly forced to reckon with how they reproduce existing dominant power relations, the thing that makes spaces less safe.

That includes considering the language they use (undocumented immigrant instead of illegal immigrant) or their points of reference (the view from nowhere or white heteronormative male points of view). The standard operating procedure for news organizations was to use people’s lives to produce content without any concern for the people whose lives they were touching.

A new report found that distrust of the media stems from that. What news organizations report and how they do it gives them undue and unchecked influence over the communities consuming or being featured in the news.

Read More