Six brains, 1 product, hundreds of thousands of messages and counting. Meet the people building GroundSource, one message at a time.

Andrew Haeg

Flag Bearer

Andrew is an internationally-known pioneer in crowdsourcing and journalism innovation. In 2003 he co-founded the Public Insight Network at American Public Media, a platform connecting enterprising journalists with knowledgeable sources in the community. Prior to that, his career has included work as a public radio reporter and a correspondent for The Economist.

He’s a graduate of the Columbia University Graduate School of Journalism and St. John’s University in Minnesota and was a 2008-2009 John S. Knight Professional Journalism Fellow at Stanford University. He's currently Entrepreneur-in-Residence at Mercer University's Center for Collaborative Journalism.

On evenings and over the weekend you can find him playing with his three small kids, baking up a killer ciabatta, or exploring the Deep South with his adventure-seeking wife Mary from their adoptive home base in Macon, Georgia.

Adam Lutz

Chief Architect

Adam has the perfect mix of deep technical experience with both public media and numerous startups. He has architected and developed a variety of scalable custom software solutions for clients and advised numerous start-ups on technology architecture, design decisions, and business strategy.

He’s led technical architecture and development for several incubated web applications and APIs and while in public media designed, developed, and maintained a wide-variety of small to large business critical software systems including media players, interactive educational games, content distribution systems, APIs, CRM tools, mobile applications + many others.

When he’s not creating simple solutions to complex problems, he can be found playing games, eating sushi, on a two-wheeled vehicle of some sort, or lost-on-purpose in the BWCA.

Brock Petrie

Chief Product Officer

Brock comes to GroundSource from the vibrant Minneapolis ad agency scene. He brings a cutting-edge design sensibility, married to a deep and abiding passion for building pro-user, pro-social products for global influencer startups.

Apart from his work on GroundSource, Brock is the head of product at News Deeply, where he's helping reimagine the news experience by way of empathetic storytelling, contextual insight and social engagement. He's an ardent believer in the virtues of empathy, and his passion for public & global policy has landed him at the helm of projects for the World Economic Forum, Global Ocean Commission, Arctic Council and others.

An avid photographer and outdoorsman, Brock can often be found trekking the backwoods of northern Minnesota, camera in tow.

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